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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

Nissan 370Z Yellow – UK Limited Edition 370Z

The Limited Edition Nissan 370Z Yellow has been launched in the UK It must have taken a think-tank months to come up with the name. You can imagine the brief: We’ve got this tarted up 370Z with loud graphics and an even louder paint job we want to punt to UK 370Z buyers who’ve got the arse because we haven’t brought the Nismo to the UK. You need to come up with a name that encapsulates everything the car stands for.

Senate committee sends auto-safety bill to the floor for vote

The Senate Commerce Committee voted today to pass a far-reaching vehicle safety bill that has largely won both automaker and consumer support, sending the measure to the full Senate. The bill passed without objections from any senators. The legislation, crafted in the wake of Toyota's safety recalls this year, resembles a House bill that also is now on the floor of that chamber.