Volvo Penta New Oem Pulley 3861009 on 2040-parts.com

Jaguar’s XE Launch Exceeds All Expectations

AT a glittering launch event in London Jaguar treated the assembled media to a succession of theatrical and musical acts ahead of the main event – the long-awaited unveiling of its new XE compact executive saloon. The new car is a big deal for Jaguar, as it allows the Brit car maker to go head-to-head with the likes of BMW, Audi and Mercedes in the fiercely competitive compact executive market. Jaguar’s XE is tasked with showcasing a range of new technology that’s expected to be rolled out to other models in the coming years.

Hyundai/Kia – the Hydrogen push.

Hyundai and Kia are making huge strides in to the mainstream car buyer’s conscientiousness. They’ve managed – in just a short time – to move from being an almost laughably cheap option for buyers with no money and even less taste to cars that offer serious and credible alternatives the best from Europe and Japan. So we now think of Hyundai and Kia as a formidable threat to established car makers, but not exactly innovators and pioneers.

Video: Making of the BMW 328 Hommage concept photo shoot

Depending on your perspective, the BMW 328 Hommage concept unveiled at the Concorso d’Eleganza Villa d’Este in Italy is either a breathtaking tribute to an automotive styling icon or a caricature of a dead beaver. No matter which side of the aisle you find yourself on, this video offering a behind-the-scenes look at the photo shoot packs plenty of allure. At just a minute and a half, it’s a great example of all that goes into our favorite kind of photography.