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Maserati GranCabrio UK debut
Fri, 02 Oct 2009Jodie Kidd at the UK launch of the Maserati GranCabrio We have no problems with how it looks. It doesn’t disappoint in the way so many cabrios do – it’s still elegant and stylish even if a four-seat cabrio from Maserati seems a bit incongruous. But now the 175mph cabrio is here, Maserati are rolling out what they can in the way of publicity.
'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)
Sat, 08 Oct 2011The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.
Design Essay: BMW i – Setting the industry agenda for the next decade
Fri, 24 May 2013Many have already dismissed BMW i as a radical experiment too far ahead of its time, but looking beyond the glossy carbon fiber facade reveals three ways it will change the automotive landscape during the next decade: 1. Re-define the EV category Despite Tesla, Nissan, GM, Renault and Toyota all operating in the EV space, global sales in 2012 totaled just 54,000. Many put this down to high-cost and range anxiety, but another key factor is nearly always overlooked.