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Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.

Honda cutting production in Swindon again – 500 jobs at risk

Honda is cutting another 500 jobs in Swindon It’s only a year since Honda announced 800 job cuts at Swindon (which eventually was 550) and now they’re about to cut a further 500 as weak demand – particularly in Europe – sees the Swindon plant producing just half the cars it could. The plan is to cut shifts from 3 to 2 a day, which will result in the loss of 340 permanent jobs and 160 temporary ones, and production will be centred on just one production line to increase efficiency and flexibility. The Swindon Plant – which builds the Civic, Civic Tourer, CR-V and Jazz (and the Civic Type-R from next year) – has been hard hit by the slump in European sales in the last five years and, despite still strong UK sales, production levels of 120,000 cars a year – just half of the Swindon capacity – are not enough to sustain the current staffing levels.

Pontiac is done by end of 2010; Saturn shutdown accelerated

Pontiac--the brand famous for the GTO, the Firebird, the Star Chief and, most recently, the Solstice--is dead. It will be phased out by the end of 2010 as part of sweeping cuts announced Monday by General Motors as it tries to remake itself into a smaller company with fewer plants, workers and dealers. GM said it will concentrate on four U.S.