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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Ferrari World Record at Silverstone Racing Days

Ferrari F1 driver Felipe Massa led a parade of 964 Ferraris to claim a new world record at Ferrari’s 2012 Racing Days at Silverstone. Ferrari Racing Days have been back at Silverstone this weekend, for the first time in 5 years, and to celebrate the occasion Ferrari has managed to claim a new world record for the number of Ferraris on track at any one time. When the last Ferrari Racing Days outing was at Silverstone, in 2007, Ferrari managed to garner 385 of Maranello’s finest to parade round Silverstone’s track for a new world record, but that record was broken later that year by Ferrari in Japan with 485 cars.

Aston Martin One-77: 750bhp

The Aston Martin One-77 will deliver 750bhp You expect a lot when a car costs £1,150,000 plus tax. So the Aston Martin One-77 needs to be special. After all, at that price, you can have your pick of any current car.