Volvo Penta Tilt Trim Motor Cover 280 on 2040-parts.com

Super Bowl ads: Which was your favorite?

WITH VIDEOS -- Which Super Bowl car advertising rang your bell? We could pick our favorites, but why when you can go to the professionals? According to AW sister publication Advertising Age, Chrysler Corp., Audi and BMW all did well.

Automotive Press Association Design Panel says autonomous cars will tear up design rulebook [w/Video]

Fully autonomous cars will challenge everything we know about car design to date, according to industry experts at the Michelin Challenge Design-hosted Automotive Press Association (APA) Design Panel. The APA members-only event, held at the Detroit Athletic Club, carried the theme of 'Driven/Undriven: The Duality of Tomorrow's Automobile' – the subject of this year's Michelin Challenge Design – and explored the design challenges and opportunities that will arise with the advent of autonomous vehicles. The APA Design Panel consisted of Jim Hall of 2953 Analytics, Chris Borroni-Bird, vice president of Strategic Development at Qualcomm and author of Reinventing the Automobile: Personal Urban Mobility of the 21st Century as well as Stewart Reed, chair of the Transportation Design course at the Art Center College of Design in Pasadena, California.

Lamborghini opens first fashion boutique

By Ben Pulman Motor Industry 13 August 2008 15:45 At the launch of the revised Lamborghini Gallardo, the LP560-4, journalists were treated to a fashion show of scantily clad girls parading up and down on the dinner table. The reason why has now become clear. Lamborghini has just opened its newest showroom in Las Vegas, and its first ever fashion boutique.