Volvo Penta Upper Unit 1.79 on 2040-parts.com

Land Rover Landie teaser

By Tim Pollard Motor Shows 11 September 2007 11:24 Land Rover Landie: the lowdown Land Rover flashed up this tantalising glimpse of the Landie at the Frankfurt Motor Show today, confirming the long-rumoured lower-priced SUV to slot beneath the Freelander. Cynics might accuse the company of distracting show-goers from the fact that there was nothing especially new on its stand. It seems that Land Rover – currently up for sale alongside sister firm Jag with a sale expected this autumn - is repeating its strategy with the Range Stormer concept.

Partnership Premium 2030 - Part 4

This most recent episode from Strate College in Paris, France, shows the 3D development phase of a project done in collaboration with Peugeot. The 30 students on the French university's transport design course were divided into 10 groups before subsequently choosing their direction and developing sketches for their individual scenarios. In the video, the French automaker's chief designer, Gilles Vidal, speaks about the collaboration with the school and discusses the project brief, outlining how students were asked to devise scenarios and come up with mobility solutions for a premium Peugeot for the year 2030.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.