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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Alpina's M car baiting line-up (2007): first official pictures

By Ben Pulman First Official Pictures 19 September 2007 04:20 You mean BMW Alpina? We do, because the Buchloe-based manufacturer has to feature the blue and white propeller badge on all its cars. Although Alpina is considered a manufacturer in its own right, that’s just how the deal with BMW works.

Record Breaker Aiming High With Audi

NOT content with falling out of a balloon from a great height, Austrian extreme athlete Felix Baumgartner is tackling his next big challenge on the famous Nordschleife circuit of the Nurburgring in Germany. Teaming up with Audi, the Austrian will obtain a racing license and become a driver with the Audi race experience team for the grueling Nurburgring 24 Hours in June. He’ll also be swapping his recording-breaking balloon for a race-prepared Audi R8.