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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
New Chevrolet Corvette Stingray Convertible revealed
Sun, 03 Mar 2013The soft top version of the new Stingray has been revealed – the 2014 Chevrolet Corvette Stingray Convertible – ahead of a debut at the 2013 Geneva Motor Show. But aside from issuing the two photos of the new convertible Stingray, Chevy isn’t giving anything away ahead of its debut at Geneva in a few days. But it’s not much of a stretch to expect the same 444bhp 6.2 litre under the bonnet as the regular Stingray, enough to get the Stingray to 62mph in under 4 seconds and no doubt the convertible just a shade behind.
McLaren 50 12C & 12C Spider celebrate McLaren’s 50th anniversary
Thu, 23 May 2013McLaren say they will be building a maximum of 50 each of the 50 12C Coupe and 12C Spider to mark the occasion, both of which get special features provided by McLaren Special Operations – the same McLaren division that created the 12C High Sport. That means a new front bumper which has been optimised by Computational Fluid Dynamics (CFD) for more downforce, extra carbon fibre and kevlar exterior bits, ceramic brakes, 19″ front and 20″ rear alloys, full leather, extra carbon fibre in the cabin, a heritage badge and a numbered plaque. There will be the option of three colours for the 50th anniversary 12Cs - Carbon Black, Supernova Silver and, of course, McLaren Orange – and each car will get its own silver car cover, a limited edition key in a carbon fibre box and a signed art print (sadly, there’s no sign of a tool chest or Tag Heuer watch).