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Report: Interior Motives China Conference 2009 - Day 1

Interior Motives returned once more to the exciting city of Shanghai for its second China design conference, themed ‘China: Changing the landscape of car design'. Held straight after the first Shanghai auto show press day - a day topped off by the Car Design Night, attended by some 300 or so designers - this two-day event saw 27 of the world's foremost car design experts and nearly 250 delegates gather together to debate the future of Chinese car design. Session 1 - Harnessing design awareness Tony Williams, UK design director of China's biggest carmaker, SAIC, kicked off the session by explaining how trend research was finding more savvy and confident Chinese consumers who want their character reflected in the products they buy and "cars they want rather than just need".

Umea University students complete Saab collaboration project

A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.

Williams F1 wins Chelsea Flower Show Gold

Williams F1 wins Chelsea Flower Show Gold A Topiary display created by Kings & Co from Rayne in Essex of a life-sized Williams F1 car wins gold at Chelsea. Many would think that the high spot for Williams F1 in recent years was the win at Barcelona by Pastor Maldonado two weeks ago. But they’d be wrong.