Voyager Electric Brake Controller 9030 By Tekonsha on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Audi pulls plug on €40k A2 electric car

CAR can reveal that Audi has cancelled its electric A2 city car project, citing concerns over the model's projected €40,000 price tag. But the A2 is not the only Audi to be put on ice in Audi's electric car review. The A1 e-tron also looks to have been axed, as Audi slims down its future EV plans.

Honda & GM to work together on next generation Hydrogen Fuel Cells

GM’s history with hydrogen fuel cell development Hydrogen Fuel Cells are, in many ways, the answer to our dependency on oil. But any future that uses hydrogen fuel cells to power an electric motor in a car means that not only must the fuel cells be more economical to produce than they now are, but that a refuelling infrastructure is developed. To help achieve that end, Honda and GM have announced that they are to collaborate on developing not just the next generation fuel cells for vehicles but to advance a refuelling structure too.