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McLaren Automotive Company created as an independent

The McLaren P11 will be the first of McLaren Automotive's new cars in 2011 The whole road car business at McLaren is to be made an independent company – McLaren Automotive – and is aiming to produce 1,000 cars a year by 2011 and 4,000 a year by 2015. McLaren plans that the cars they produce will be more exclusive, and more expensive, than the competition from Italy. The ball will start rolling with the McLaren P11, a car aimed squarely at the F430/Gallardo market.

Audi chairman to speak at CES

Audi chairman Rupert Stadler will be a keynote speaker on Jan. 6 at the 2011 Consumer Electronics Show (CES) in Las Vegas. The Consumers Electronics Association (CEA), host of the world’s largest tradeshow for consumer technology, will feature the Audi boss in a lineup along with Microsoft CEO Steve Ballmer, Verizon CEO Ivan Seidenberg and Samsung president Boo-Keun Yoo.

Volvo outlines strategy for U.S. revival

Volvo Cars is rolling out a broad strategy aimed at reviving the brand in the United States after a decade of shrinking demand while nearly doubling sales globally. The plan, shared with U.S. dealers on Tuesday, includes new powertrains, new vehicles, more leasing and fresh marketing under a new, global ad agency.