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First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Toyota to unlock secrets of black-box recorders

Reacting to criticism that data from black-box crash recorders in its vehicles can be accessed only by the company, Toyota Motor Corp. is moving to ship hundreds of data-decoding machines to the United States and make them commercially available to help diagnose vehicle problems. The devices, known as event data recorders, are similar to the black boxes on airliners and record information such as vehicle and engine speed in the seconds before a crash.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.