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RM Monaco sale tallies $43,410,615

RM Auctions sold 87 percent of the lots it offered at its Monaco sale held last weekend at the Grimaldi Forum. The result was $43,410,615 in total sales, with six lots bringing more than $2 million and 10 lots bringing more than $1 million. A 1957 Ferrari 625 TRC Spider drew the biggest bid, selling for $6,469,848.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Mercedes-Benz to use Maybach name for range-topping S-class

Mercedes-Benz will be bringing back the Maybach name for the extra-long-wheelbase S-class, which is expected to go on sale by the end of this year. This version of the S-class will be a third bodystyle (out of an eventual total of four), and will be positioned above the V12-powered S600 and its AMG siblings. The Maybach-branded Mercedes-Benz personal limousine will essentially be a replacement for the Maybach 62, and will feature an entirely reworked rear section with new rectangular rear doors and a new rear passenger compartment with first-class seating.