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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Hyundai Tucson teased ahead of Frankfurt motor show

Hyundai has released a teaser shot of the next Tucson, which will be shown at the Frankfurt motor show in September. The ute will arrive in the United States early next year, and more specifics will be available closer to launch. It will wear different badging around the world and will be called the ix35 in Europe.

Shelby American to host Shelby Vegas bash

The 2014 Shelby Vegas Bash is set to begin April 14, leading right into the 50th birthday celebration of the Mustang Club of America. “With the Shelby Vegas Bash leading into the MCA 50th birthday celebration, we're expecting this year to be bigger and better than ever,” said Joe Conway, CEO of Shelby American. “This will be the first opportunity to host Shelby members and enthusiasts at our new world headquarters in the heart of Las Vegas.” The Pacific Coast Team Shelby Region will start the event with a 300-mile drive from Palm Springs, Calif., to the Shelby headquarters, which will have many cars on display, along with live music and a meet and greet.