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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Vauxhall brings back the Viva! Baby Vaux revives old name

By Tim Pollard Motor Industry 01 September 2014 11:53 The Vauxhall Viva is back! Vauxhall and its continental sister Opel is poised to announce a new small car to slot beneath the Corsa and it’ll revive the historic Viva badge in the UK, CAR understands. The original Vauxhall Viva was popular in the UK through three generations - the HA, HB and HC series - up until its demise in 1979.

Porsche 911 50 Years Edition (2013) at Frankfurt motor show

Here’s the inevitable special edition 911 to celebrate Porsche’s rear-engined icon’s half-century. The 911 50 Years Edition uses the Carrera 4’s 44mm-wider-than-standard body, rear-wheel drive and the Carrera S’s 395bhp 3.8-litre flat-six engine in either seven-speed manual or PDK form. In a nod to the 911’s birth year, only 1963 examples will be produced, each costing a cool £92,587 – a £10k premium over the Carrera S.