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Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.

How Lexus execs rescued the GS sedan

Eighteen months ago, Toyota had all but scrapped its plans for the redesigned Lexus GS 350 sedan that was unveiled in Monterey, Calif., last week. At the time, the company was pouring engineering resources into resolving its unintended acceleration crisis and was busy changing quality and safety procedures. Plus, the GS' underwhelming sales in the United States and Europe made for a weak business case against the Mercedes E-class and BMW 5-series.

Mazda 2's diet regime secrets

By Ben Pulman First Official Pictures 23 July 2007 02:19 So what’s all the fuss about then? Weight, or in the case of the Mazda 2, a lack of it. CO2 emissions are the biggest issue for the car industry right now, and governments around the globe are seemingly obsessed with one single gas.