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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

‘Hidden’ damage on hire cars costing drivers

MORE THAN one in three hire car users have found unreported damage on hired vehicles upon collection, according to new data. A survey conducted by YouGov found that 37% of business travellers found damage to their hired vehicle which was not marked down on the documentation when they collected the car. This could lead to the user being charged for the damage and liable to lose any insurance excess amount – which could be as much as £2,000.

Porsche to produce Boxster S Black Edition

The new 2012 Porsche Boxster S Black Edition will be available this spring, the automaker said Wednesday. The Black Edition is powered by the same 3.4-liter six-cylinder engine found in the Boxster S. But the Black Edition produces 320 hp, 10 more than the Boxster S.