Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Mercedes C-Class AMG Sport Edition revealed to make sales ahead of new C-Class arrival

Mercedes C-Class AMG Sport Edition (pictured) revealed There’s an all new Mercedes C-Class waiting in the wings after its Detroit Auto Show debut to take the C-Class to a while new level, but Mercedes want to carrying on selling the current C-Class until it arrives. With that in mind we get the arrival of the Mercedes C-Class AMG Sport Edition to try and carry the existing C-Class sales mantle until the arrival of the all new C-Class in the summer. The AMG Sport Edition sees the demise of the existing AMG Sport and AMG Sport Plus and can be had as a saloon, estate or coupe and comes with an AMG bodykit, lowered suspension, AMG steering wheel and alloys, gloss black grill, boot spoiler and dark tinted headlights.

Infiniti to tap Nissan UK’s fleet customers to grow sales

Infiniti to leverage Nissan Corporate Sales for growth in the UK We do have a habit of taking the Michael out of Infinit’s efforts to grow car sales in the UK. We’ve often wondered if they’re working on a strategy that goes counter to logic in the hope it pays dividends. For example, the obvious route for Infiniti was a hard push on private buyers of luxury cars and positioning themselves as the ‘Sporty’ alternative to that other Japanese luxury brand, Lexus.