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Fitness-focused autonomous vehicle pedals to victory in Interior Motives Design Awards

Earlier tonight, on the eve of the first Paris Motor Show press day, the world's top designers and automotive journalists assembled at L'Espace Clacquesin in Paris to witness sponsors Ford and Volkswagen announce the 2014 Interior Motives Student Design of the Year: ‘Life Cycle' by Jason Chen and Dirk Wan of the College for Creative Studies in Detroit, USA. Launched in January of this year and themed ‘Beyond Styling: a Design for Life', the competition asked students to create projects around three diverse but specific briefs: ‘Beyond Autonomous', which posed the question of what would happen if we were to combine the latest developments in computing and robotics with automobile design; ‘An Interior for Life', in which students were asked to focus on one feature or element of a car's interior and adapt it for dual use in a user's ordinary life; and ‘Pickup Truck of 2030', which challenged the young designers to extrapolate what the future might hold for this popular and versatile mode of transport. This year's contest attracted more than 200 entries from students based at 57 schools in 24 different countries.

Qoros reveals design language ahead of Geneva debut

New car manufacturer Qoros' future design language has been revealed ahead of the world debut of its new sedan for China and Europe at the Geneva motor show in March. The brand's first production car will be showcased alongside two concept cars that will preview the future design direction of Qoros' range. The company was created in 2007 by a 50:50 joint venture between Chery Automobile and Israel Corporation, allowing the Qoros designers the chance to create a new design language from scratch.

Hyundai plays chauffeur to Inspirational Women

Hyundai has been busy chauffeuring the inspirational women in Tesco’s Mum of the Year in a fleet of i40s and new Santa Fes. We all know by now that Hyundai UK PR has a penchant for ‘Girl Power’, which explains why we’ve had Hyundai out playing with the Storm Model Agency and getting cosy with Harrods. Now, in the next instalment in their  ’Girls are dong it for themselves’ PR campaign, Hyundai has been busy chauffeuring the inspirational women from Tesco’s ‘Mum of the Year’ award around London, popping from the Savoy to Downing street for a bit of high-profile PR and photo opportunity, with celebs like Mel C, Denise Van Outen and Emma Forbes roped in for good measure.