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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Five-Door Mini Hatch Is Go

BMW HAS announced that production of the long awaited five-door Mini Hatch has started, signaling the next phase in the car maker’s £750 million investment programme across its UK production facilities from 2011 to 2015. The car comes hot on the heels of the new Mini Hatch, which was launched in November. The new five-door version will go on sale in the autumn.

Citroen DS1 & new Citroen C1 2012 reveals

Auto Bild's take on the Citroen DS1 2012 looks set to be another busy year for Citroen, with the new C1 revealed at Brussels in January and a DS1 at Geneva in March. Citroen has certainly found its mojo again in the last couple of years, particularly with the very persuasive range of DS cars. And now it looks like we’re soon to get the baby of the DS range, with the debut of the Citroen DS1 at Geneva in the Spring.