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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

State of Ferrari: Supercar maker evolves, strives for exclusivity in consumer age

Ferrari means a great deal to a great many, but there are some things it is not--and will never be, says chairman Luca di Montezemolo. That means no full electric cars, four-doors and even fewer Ferraris. All of this is meant to preserve equity in the famous Ferrari brand, believed to be one of the most valuable in the world in any segment of consumer products.

Lamborghini Aventador LP700-4 arrives in Geneva

The Lamborghini Aventador LP700-4 arrives in Geneva The Lamborghini Aventador LP700-4 is certainly making its presence felt at the Geneva Motor Show already. But it’s more about the leaked photos of the LP700-4 appearing all over the place than anything else. Earlier this week we ran the first ‘real’ photo of the LP700-4, which came from a scan of the Croation version of Evo Magazine.