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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

SEAT Ibiza Cupster Concept Heading for Worthersee

The SEAT Ibiza Cupster Concept (pictured) is heading for Worthersee Some cars that head for the Worthersee Show look like they could be heading for production, but the SEAT Ibiza Cupster Concept isn’t really one of them. SEAT has built the Cupster Concept as a celebration of thirty years of the Ibiza range and it comes without a roof but with a steeply raked windscreen and wraparound glass, big buttresses where the back seats would usually be (there are no back seats) and a boot mounted spoiler. SEAT are promising more details before Worthersee, but it seems reasonable to assume that the Cupster has the regular Ibiza Cupra under its skin complete with the 178bhp 1.4 litre TSI engine.

Toyota Auris Hybrid emissions cut to 84g/km

We’ve long believed that car makers better serve their customers by offering ‘Green’ options as add-ons to regular car models, and adding the hybrid option from the Prius to the Auris has seen Auris sales climb steeply whilst Prius sales drop off. There’s only so many buyers who want to shout their green halo from the rooftops, so incorporating green technologies in the regular range opens up far more possibilities for a sale. Now, with the Auris Hybrid sales growing by 69 per cent year on year in the UK, Toyota has had a play to make the Auris Hybrid even more efficient.