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Bloodhound 1000mph World Speed Record attempt goes carbon neutral. Piffle.

Richard Noble’s Bloodhound Land Speed Record attempt will now be carbon neutral thanks to sponsorship by Carbon Neutral Investments (CNI). People like Richard Noble – leader of the Bloodhound Project aiming to break the 1000mph land speed record – are made of the same stuff as Spitfire pilots and Biggles, with a gung-ho approach to the inherent dangers and an inability to contemplate failure; British Bulldog Spirit at its best. So it seems almost sad that a proper Boy’s Own adventure like the Bloodhound SSC – a 133,000bhp rocket and jet powered racing car – should bow to trendy PC sensibilities by announcing it’s a ‘Carbon Neutral’ project.

One Lap of the Web: Gilbern GT1800, Porsche 911 Targa and Corvette flybys

A picture of what might be the next Porsche 911 Targa leaked onto the Web Friday from Automoto.fr. The photos show a retro look on the removable-top cruiser, which sports a bigger B-pillar than the hardtop. Speculation is that the car could debut as early as next year's Geneva motor show.

Maserati and Poltrona Frau showcasing continuing collaboration

Maserati and Poltrona Frau are showcasing their continuing collaboration in automotive design in a weeklong exhibition at Design Centre at Chelsea Harbor, London. From 18 until 22 June the glass domes of Design Centre will play host to a Maserati GranCabrio Sport as well as one of Poltrona Frau's skilled artisan upholsterers working on a chair throughout the week in a demonstration of traditional Italian craftsmanship. Poltrona Frau, the international high-end furniture company, has realized the interiors of the entire Maserati range – including the Quattroporte saloon, GranTurismo coupe and GranCabrio convertible – through its 100-year history of leather working and handcraftsmanship.