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Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

New McLaren to take on the Audi R8

The 'Baby' McLaren - expected on sale in 2012 When Ron Dennis left McLaren F1 recently, he said he wasn’t putting his feet up, but had so many other things to do within McLaren that he’d be busier than ever. We’ve brought various bits of information about the McLaren P11 – the F430 / LP560 size car – recently, a project that will certainly keep Ron busy, but there’s more information coming out on the new ‘Baby’ McLaren today. Auto Express is reporting that the new baby McLaren is well on the way, and even supplied the rendering we have here.

Cadillac Elmiraj Concept debuts over Pebble Beach weekend

When you spell it “El Mirage,” you're talking about the Southern California dry lake where many a hot rod hero made a name back in the day. When you spell it “Elmiraj,” you're talking about Cadillac's latest concept car, a powerfully lengthy coupe that hints at a return of the massive Eldorado from Caddy's past. Either way, it's a big statement.