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JLR (Jaguar Land Rover): 1,000 new jobs at Halewood

Jaguar Land Rover recruiting 1,000 at Halewood Jaguar Land Rover are creating 1,000 new jobs at their Halewood plant to keep up with orders for the Range Rover Evoque and Freelander 2. We’ve reported umpteen times on Land Rover’s order book for the Range Rover Evoque, and how the stylish new entry-level Range Rover has scored a direct hit with buyers, And that’s now translating in to even more jobs at Land Rover, just nine months after Evoque production started. JLR has announced the creation of 1,000 extra jobs at their Halewood plant on Merseyside to try and keep pace with the burgeoning order book not just for the Range Rover Evoque, but also for the Freelander 2 which is also being created as CKDs for shipping to India.

Audi reveals TV spots for A3

Audi has revealed a few TV ads for its newest A3 sedan, which we reviewed last week. The one-minute, 30-second and 15-second spots feature comedian Ricky Gervais, chef David Chang, photojournalist Lynsey Addario, comedian Kristen Schaal, boxer Clarissa Shields, street artists Cyrcle and church choir Voices of Destiny. The company is building off its “Stay Uncompromised” theme that debuted during the Super Bowl.

Mercedes GLA SUV UK launch down a salt mine in Cheshire

The new Mercedes GLA down a salt mine in Cheshire Trying to find an unusual venue for new car launches is something that taxes the brains of car PR teams, and Mercedes came up with somewhere a little left field for the launch of the new GLA Compact SUV – the UK’s biggest salt mine at Winsford in Cheshire. The Winsford Rock Salt Mines – 130 miles of salt mining tunnels running under Cheshire – are the result of salt mining since the 19th century and now comprise of 130 miles of tunnels some 189 metres below ground, a void beneath the earth of 23 million cubic metres. Still a working salt mine, Winsford is also home to a massive storage facility for, among others, the National Archive, where constant temperatures of 14C make for an ideal storage environment.