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Briefs all in for Car Design Awards China 2014
Thu, 14 Nov 2013It's exactly a month since the fifth annual Car Design Awards China's launch and we're pleased to announce all the briefs are in. Created to discover the latest crop of Chinese design talent, this year's contest – open to full-time students studying a design discipline of any kind in China – features briefs from Mercedes-Benz, Volkswagen, Geely, JAC, Qoros and UD Trucks. Mercedes-Benz Mercedes-Benz has asked participants to study the average Chinese family, their lifestyle and habits and design the most suitable Mercedes-Benz car concept imaginable for them in the future.
Kia to work with Lotus on ride and handling
Tue, 20 Jan 2009By Gareth Evans Motor Industry 20 January 2009 13:51 Kia is to work with renowned chassis experts Lotus on all future models to improve ride and handling. The new Soul will be first to receive the fettling from the experts in Hethel. The new strategy will ensure that future models will get a suspension set-up geared specifically for UK roads.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?