Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

New car sales hit ten year high – Toyota Yaris breaks in to top 10

The Toyota Yaris accounted for over 20% of hybrid sales in March 2014 We’ve got used to new car sales (well, new car registrations) hitting new highs month after month, but March 2014 managed to top even the recent levels with the highest monthly registrations in a decade. March is normally the year’s highest new car month with the ‘year’ plate change coming in, with almost 20 per cent of cars registered in that month alone (it used to be August when  there was just one plate change a year) and 2014 saw a jump of nearly 18 per cent over 2013, and the highest total since March 2014. Still sitting atop the list is the Ford Fiesta (25,753) with more than 50 per cent more sales than the second place Ford Focus (16,860), with the usual suspects taking up the rest of the top ten (full top ten sales for March 2014 below).

Audi will build electric sports car

It's official: Audi's e-tron is a go. Audi of America President Johan de Nysschen says an electric vehicle based on the high-performance e-tron concept will debut in the United States in two to three years. The sleek two-seat sports car was unveiled at the Frankfurt auto show last month, but at the time Audi would not confirm plans to produce it.