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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Lincoln holds steady on the base price of the MKT for 2012 model
Thu, 07 Jul 2011Lincoln on Thursday said the base price of the 2012 MKT crossover will be unchanged from the 2011 model--$45,175, including the $875 shipping charge. The base MKT is powered by a 3.7-liter V6 and is front-wheel drive. The major change for the 2012 MKT is that all-wheel-drive versions will be powered by the 3.5-liter EcoBoost V6.
Infiniti-designed Santa's sleigh (2010)
Thu, 23 Dec 2010Today's sleighs are courtesy of Infiniti. The design team in Japan have sketched out a couple of Infiniti sledges for Father Christmas to deliver his presents across the globe in imperious style. The first sleigh looks like an Essence supercar concept meets an FX crossover - from that long snout and high-mounted, wedgy headlamps to the complex, textured surfaces, sliced and diced by a laser-pointer's worth of sloping lines flying off at all sorts of angles.