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Official: New Hyundai Genesis coming to UK & Europe

The new Hyundai Genesis (pictured) IS coming to Europe We’ve long thought it was time for Hyundai to bring higher-end cars to the UK and Europe as the perception of their cars as budget offerings only has morphed in to an acceptance that Hyundai’s range of cars is actually a credible mainstream force. Now that looks set to happen. Last month we reported that it looked like Hyundai are planning on introducing the new Genesis in the UK after we learnt they had plans to build RHD Genesis for Australia, and Hyundai has now confirmed they will be launching Genesis in Europe next year.

L'argus European Design Competition 2004 winners announced

With its 3rd design competition, French automotive magazine L'argus de l'automobile challenged design students in the European Union to express their creativity on the theme 'Imagine the convertible commercial vehicle'. With a total of 350 designs submitted, the competition was a resounding success, confirming the interest design schools and their students are taking in this forward-looking competition. Starting out from a light commercial vehicle, the candidates had to propose changes adapted to the specific needs of their user: their basic vehicle could for example be transformed into a helicopter for delivery services, into a work platform for engineers, into a workshop for joiners.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.