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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Spy shots: Aston Martin DB9 replacement spotted

Fresh from the Autoweek in-box, we bring you these new spy photos of Aston Martin's DB9 successor, lightly camouflaged and frolicking in the snow. To paraphrase digital editor Andy Stoy, the bad news is it that looks like every other Aston. But the good news is that it looks like every other Aston.

Peugeot 3008 HYbrid4 now on sale – UK prices and specs

Peugeot 3008 HYbrid4 - now up for grabs in the UK We’re big fans of the Peugeot 3008, even if we’re not the biggest fans of hybrids. But, as hybrids go, the Peugeot 3008 HYbrid4 does seem to offer the best of all worlds. Instead of being a hybrid car designed to polish the green halo of owners, the 3008 HYbrid is, first and foremost, perhaps the best of the mid-sized crossovers.