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Partnership Premium 2030 - Part 1

Strate College in Paris, France, has been working on a Peugeot-sponsored project for the past few months. The project asks 30 students who have been divided into 10 groups to create the exterior design, an interior design, any related products (including accessories or new services, for example) and color and trim details for the premium Peugeot for the year 2030 Though there are no constraints on the technical package, the brief stipulates that the teams must create a scenario that illustrates global change, and design a vehicle that fits into this future environment. Designers from Peugeot have been very active in the process, guiding students in weekly critiques and assisting them with specific knowledge in key areas of expertise.

Most hybrid owners don't buy another hybrid, Polk study says

Almost two-thirds of U.S. hybrid buyers returning to the market in 2011 chose something besides another hybrid. Excluding owners of the best-selling Toyota Prius, the repurchase rate among other hybrid buyers dropped to 22 percent, according to a Polk study released today.

Brazilian VW design director Luiz Veiga celebrates the Beetle in art exhibition

Earlier this month ‘Luiz Veiga: Tempos de Fusca' (Beetle Times) opened at the small OMA gallery in Sao Bernardo do Campo, Brazil. This exhibition proves not only a celebration of the Volkswagen icon, but also an opportunity to learn a little more about one of its exhibitors – Volkswagen Brazil's design director Luiz Veiga. Car Design News attended the opening at OMA – located not far from the VW plant – to talk with Veiga about art and design.