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Sex sells in 2013 Super Bowl ads

Super Bowl car ads are big business. To create even more of a buzz, many automakers pre-release commercials on YouTube in the days leading up to the big game. So far Audi, Volkswagen, Fiat, Hyundai and Mercedes-Benz have released ads.

2012 Volkswagen Beetle Spied

The 2012 Volkswagen Beetle looks almost production-ready Yes, the next generation of the ‘New’ VW Beetle us upon us, certainly if the spy shots we’ve got of an almost undisguised 2012 VW Beetle are anything to go by. And we did report that VW should debut the 2012 VW Beetle in 2011 before a 2012 launch as long ago as October 2009. So it all adds up Not surprisingly, this 2012 Beetle has been snapped pounding round the US – the one place it’s sold really well.

Lorenzo Ramaciotti visits RCA for 'Two of a Kind' project

Lorenzo Ramaciotti, Fiat-Chrysler's head of global design, has visited the Royal College of Art as part of the Fiat ‘Two of a Kind' project explaining how Italian design has become world-famous in all fields in a talk themed ‘The Roots of Italian Car Design'. The ‘Two of a Kind' project asks four teams of four Vehicle Design students to design innovative exterior and interior proposals for how the Fiat 500 and the Panda might look in 2020, taking interactivity, digital interface, sustainability and global appeal into account. Maserati brought along a Quattroporte, a GranTurismo Sport as well as an Alfa Giulietta Sportiva to complement his talk in the hope it would encourage students to consider what the carmaker believes are the three concepts of the legacy of Italian car design: sportiness-dynamism; elegance-balance; and character-personality.