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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Some General Motors vehicles to get Powermat cordless chargers

General Motors Co. says that Powermat USA will design cordless charging systems for use inside future GM vehicles. Also, the automaker's venture capital subsidiary, GM Ventures, will invest $5 million in the wireless charging technology startup to accelerate development and help the business expand globally.

Lancia Stratos (2010) first official pictures

These are the first official pictures of the new 2010 Lancia Stratos, the brainchild of German entrepreneur Michael Stoschek and the spiritual successor to the legendary rally car of the 1970s. After a few weeks of speculation and spy shots, these are the first official photos of the new, 21st century Lancia Stratos. Officially, no.