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Volkswagen trots out Mini Vader for Chattanooga plant inauguration

Volkswagen is hoping that a little advertising goes a long way. The company brought its Super Bowl star Mini Vader back for an encore during the opening ceremonies for VW’s new Chattanooga factory. The pint-sized Dark Lord gave a final blessing to the plant before pushing a red button to make things official.

Volkswagen Beetle R: Frankfurt debut planned?

2012 VW Beetle R - a Hot Beetle However hard they tried – and they did for a while – Volkswagen never managed to make the reborn VW Beetle anything more than a novelty; a girly car with a flower vase for girly drivers. That was enough to make the Beetle sell in almost respectable numbers in both North and South America, but it consigned VW’s retro effort to the novelty bin in Europe, where we tend to know a cynical marketing ploy from a real car. But Volkswagen seem intent on making the 212 VW Beetle rather more credible.

Ferrari World Abu Dhabi – the petrol-head theme park

The impressive structure of the Ferrari World Theme Park on Yas Island in Abu Dhabi Makers of super cars may be having something of a torrid time at the moment with the world saving instead of spending. But if you have an iconic brand there’s more than one way to skin a cat to bring in the revenue. Cue Ferrari World in Abu Dhabi which has now risen from the desert and well on the way to being finished for the grand opening in 2010.