Walker 53333 Muffler And Pipe Assembly on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Tanner Foust jumps a Hot Wheels truck to new record at Indy

Before the Indianapolis 500 on Sunday, Team Hot Wheels yellow driver and three-time X Games gold medalist Tanner Foust broke the world record for distance jump in a four-wheeled vehicle. Foust dropped 10 stories down a life-size version of the iconic orange toy track and soared 332 feet through the air. Foust then unmasked himself--his identity had been a mystery up to that point, as shown in the teaser video we posted earlier this month.

Catalytic converter thefts double in three years

Associated Press Thefts of catalytic converters from cars have more than doubled in less than three years, according to an investigation by the BBC. Data compiled from 40 police regions across the UK reveal that in 2012 a total of 8,947 catalytic converters thefts were reported, compared to 3,957 similar cases recorded in 2010. On Bing: see pictures of catalytic convertersStreet sweepers to mine UK roads for precious metals A car’s catalytic converter reduces its harmful exhaust gas emissions by initiating a chemical process to neutralise many toxic substances emitted from the engine.