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Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

CDN-GM/PATAC Interactive Design Contest 2013 launched

After the overwhelming success of its European and North American interactive design competitions, GM and Car Design News are excited to announce the launch of their first competition exclusively for the Chinese market, the CDN–GM/PATAC Interactive Design Competition China. According to Bryan Nesbitt, Vice President of Design at GM International Operations, "We are excited about the potential regarding a China-dedicated competition. Design is the initial product differentiator in the automotive retail space, so demand for top design talent will continue." This is a great opportunity for young designers who are currently enrolled as students of Chinese universities to showcase their work on a global stage.

Race2Recovery starts new Dakar challenge

A TEAM of disabled ex-soldiers has arrived in South America to take on this year’s Dakar rally, known as the toughest motoring challenge on the planet. Race2Recovery, the team of severely injured servicemen and civilian volunteers, is taking a second shot at the Dakar after last year becoming the first all-disabled team in history to complete it. This year the 5,600-mile course travels through Argentina and Chile, crossing the Andes mountain range and the Atacama Desert, where temperatures are expected to top 40 degrees Celsius.