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Nissan expands Beijing studio

With the expansion of the Chinese market, the country's position in the automotive industry is increasingly important. Homegrown design elements look set to enhance brand competitiveness, while the on-the-ground knowledge garnered by Chinese studios is becoming invaluable feeding back into global companies. It's clear therefore that Nissan Design China (NDC) will play an increasingly important role in Nissan's global design network.

Bentley Branches Out Into Home Furnishings

NOT content with wheeling out an ever improving line of super-luxury cars, Crewe-based Bentley has chosen to add luxury furniture to its sales catalogue. Designed to furnish luxury homes, company bosses are keen to stress that the collections combine Bentley’s inherent qualities of craftsmanship, heritage and tradition, exclusivity and style, with the exacting design of a leading European furniture maker. Buyers of the furniture can expect the same attention to detail and exacting high standards as those with the means to purchase one of Bentley’s cars.

GM turns to its old product meister for a new marketing message

It has taken years of effort--and a swift trip through U.S. Bankruptcy Court--but General Motors is finally close to its goal. It has shed billions of dollars in legacy costs, fixed quality and improved design.