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Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

Hyundai at CES 2011

Hyundai proved to be one of the biggest automotive surprises here at CES. While Audi and Ford have grabbed the headlines, it's clear that Hyundai isn't far behind, and on this evidence, may even be ahead in some areas of in-car electronics, before too long. The company unveiled its new ‘Bluelink' infotainment and telematics system as part of Tuesday's Consumer Telematics Show and this was being demonstrated on the company's show stand at CES too.

Partnership Premium 2030 - Part 3

The third video in a five-part mini-series documenting the Peugeot Premium 2030 project students at Strate College in Paris, France, have been working on has now been released. While the first video presented the projects envisaged by the 10 student teams following the initial brief supplied by Peugeot and the second episode brought us into the sketching phase undertaken by the 30 students, this third video outlines the different scenarios illustrated by each student group and takes into account social objectives, space constraints and environmental issues that will influence consumers of the future. Punctuated by interview segments with Peugeot's head of interiors, Amko Leenarts, this episode brings further insight into the 2D development phase and the initial presentation stage, where students explain the inspiration behind their projects and their vision for the future premium Peugeot of 2030.