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Maybach 57S Coupe arrives

The Maybach 57S Coupe by Xenatec Regular readers will know that we gave due warning back in March that Maybach was going to be allowed to wither on the vine rather than get new models, apart from a run-out Maybach Coupe based on the Maybach 57S and ‘produced’ by German firm Xenatec. Mercedes refuted our story about the Maybach badge being allowed to die again soon after the story ran (although there were rumblings at Paris last week that Mercedes has lost patience with Maybach. We’ll see), but what we did get was an official announcement that there will indeed be 100 Maybach 57S Coupes built by Xantech and that they will costs a rather large €675,000.

Is the DfT trying to nobble 80mph speed limit trials?

With trials proposed for an 80mph speed limit, the ABD are asking if the DfT are trying to fix the trials by running them on congested motorways. When the ConDems came to power, and Philip Hammond was made Transport Secretary, we did hope that might be a sign that government policy on cars would finally make sense, especially when Philip Hammond declared ‘The war on motorists is over‘. Philip’s aim was to look at stuff like national speed limits and create a system that made sense, rather than the silly situation we have where everyone knows you won’t get nicked for 85mph on a motorway unless plod got out of bed the wrong side.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?