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Mercedes SLS AMG – production begins

The Mercedes SLS AMG has gone in to production in Germany I don’t know why – as Mercedes hadn’t previously announced it – but we guessed that they’d already started to put the Mercedes SLS AMG in to production ready for the first customer cars to start hitting in the Spring. But apparently they’ve only just started. The SLS AMG is due to arrive in Germany at the end of March at a base price of €177,310 and is being produced at the Mercedes factory in Sindelfengen, Germany.

Double Success For Ford At Scottish Car Of The Year

FORD is celebrating a double victory at the Scottish Car of the Year awards, where its Fiesta ST took Best Hot Hatch title and Ford’s MyKey technology was judged Innovation of the Year. Commenting the Fiesta ST’s win, Alisdair Suttie, Association of Scottish Motoring Writers president, said: “Buyers of affordable ‘pocket rockets’ are spoiled for choice these days, with power and fuel economy light years better than ever before. Our winner is not the most powerful of the shortlisted cars but its ease of driving and superb chassis won over the judges.” The judges were also impressed by Ford’s MyKey, an industry-first technology which allows parents to programme a key for younger drivers that limits their top speed, reduces maximum radio volume, disables the radio until seat belts are fastened and prevents deactivation of driver assistance and safety technologies.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.