Wed, 17 Mar 2010
BMW chairman Norbert Reithofer has confirmed that the German carmaker will introduce a new front-wheel-drive entry-level model positioned and priced below the existing 1-series as part of plans to help increase part sharing and to bolster the potential for production savings between the BMW and Mini brands, thus bringing an end to the era of rear- and four-wheel-drive-only BMW models. Speaking to AutoWeek at the Geneva motor show, Reithofer said internal BMW studies revealed that despite the downturn in the world's economy, there was continued demand for what he described as "premium vehicles" in the small-car class, before officially acknowledging plans that will see BMW produce a rival to the recently unveiled Audi A1 and a new Smart Forfour presently under development at Mercedes-Benz. "We will be extending the BMW and Mini brands into the small-car segment with new models and variants," he said.
Tue, 17 May 2011
It seems all automakers are tapping the social-media networks these days. From the Ford Mustang Mayhem package to the Toyota Prius plural campaign, conventional wisdom is there's nothing a few thousand Facebook fans can't handle. The latest automaker to hop the train is Honda, which is sponsoring a creative songwriting competition called the Sounds of Civic to mark the debut of the 2012 Honda Civic.
Tue, 15 Sep 2009
Hether Fedullo is a Ford noise, vibration and harshness engineer, a shifter-kart driver and a beer snob. "I do appreciate a good beer,” she says, “like people appreciate wine.” She loves a good wheat or a nice dark brew. She's partial to Bell's, be it Amber Ale, Oberon or Expedition Stout.