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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Pininfarina exhibit opens at the Museo dell’Automobile di Torino

The National Automobile Museum of Turin, Italy, has reopened its doors to welcome a bevy of Pininfarina models from past and present into its midst. The display takes on some of the milestone models of Pininfarina design and sees a wide selection of cars take up residence amidst the 200 others already on display at the recently renovated museum. Of the more desirable models being shown is a 1947 Cisitalia 202, the two seater berlinetta that has been described as 'moving sculpture' by Arthur Drexler, the highly influential curator and director at the Museum of Modern Art in New York.

College Exhibition: RCA/GM - Fast Forward 2049

First year students at the Royal College of Art recently held an exhibition at the London Transport Museum commemorating the 40th anniversary of the school's vehicle design course. Sponsored by GM's Opel/Vauxhall division, 19 students responded to a brief that called for them to ‘Fast Forward into the Future'. Divided into three groups - Inside Out, Urban Flow and Automark - the students devised their own notions of vehicles for the year 2049, and in some cases entirely reinvented Opel brand values and aesthetics.