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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

One Lap of the Web: Mock the Week Edition

-- Mazda Europe designer Peter Birthwhistle talks about the future of Mazda: potential hybrid and electric powertrains for the Skyactiv-obsessed company, and how we'll all be driving Mazda-branded pods in the 22nd century. But he also mentions, rather interestingly, how certain Mazdas capture a quintessentially long-hood, RWD look -- and not just the Miata, either, which is RWD. No, it's the exhaust systems on those Skyactiv engines that force a longer, larger hood compartment, and the "long, flowing looks" not usually found on FWD engines.

Northumbria University Show 2005

The 14 students graduating from the BA (Hons) Transportation Design course based in Newcastle in the north east of England have been exhibiting their work in their studios at Northumbria University as well as at the Lingotto building in Turin, Italy. The summer degree exhibitions were held in June. The work students exhibited comprises of either a major concept or evaluation project as well as competition work submitted early in the final year.