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Fiat 500L: Now it’s the ‘Fatherhood’ video
Fri, 15 Mar 2013Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.
First BMW i8 Hybrids delivered to customers – complete with Laser Lights
Fri, 06 Jun 2014The first BMW i8s delivered in Germany The new BMW i8 hybrid supercar was finally revealed in production guise at last year’s Frankfurt Motor Show, and by the time it went in to production the whole of the 2014 run of i8s was sold out. Apart from its innovative plug-in hybrid powertrain, the i8 offers many new technologies, one of which is a set of laser lights which deliver a much brighter main beam than LED and looked set to be the first time such lights have appeared on a production car. But Audi tried to upset BMW’s applecart by revealing the R8 LMX last month, which also came with laser lights, and looked set to arrive with customers before the i8.
Opel Corsa
Mon, 22 May 2006Opel has released pictures of the new Corsa, which will make its debut in July at the British Motor Show. Sharing its platform with the Fiat Grande Punto, styling is closer to the larger Astra with dynamic cab-forward proportions. Aided by the strong chin, an additional pane in the side-glass also enables a more forward-reaching profile - as chief designer Niels Loeb said "this is just what we wanted the coupe-like three-door Corsa to be." Inside, the IP neatly evolves themes from the outgoing model, with cues also shared with the new Antara SUV.