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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Mustang Boss 302 always supposed to be a quick run, Fields says
Mon, 08 Apr 2013The abbreviated run of the track-oriented Ford Mustang Boss 302 was by design, says Ford Motor Co. COO Mark Fields. Speaking April 6 at the Barrett-Jackson auction in Palm Beach, Fla., Fields told Speed TV the two-year availability helps protect the Mustang's value for collectors.
Maybach's £678k Landaulet (2008): first official pictures
Mon, 25 Feb 2008By Mark Nichol First Official Pictures 25 February 2008 12:02 Maybach has announced it will put the Landaulet, a semi-convertible based on the Maybach 62 S limousine, into production thanks to an ‘overwhelming response from the public’. The Landaulet was first seen last November as a concept, and the production version will cost a staggering £678,000, which means taking the roof off a 62 S doubles its value. Or rather its price...