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Deerfield Beach, Florida, US
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Lexus RX (2009) revealed in brochure blunder
Thu, 30 Oct 2008By Chris Clarke First Official Pictures 30 October 2008 15:34 Lexus has let slip pictures of its new RX after a Japanese brochure was seemingly leaked ahead of the car’s launch. We weren’t supposed to see the 4x4 until the November 2008 LA auto show, but we’ve tracked down the photos of the new Lexus RX early. They certainly look it and insiders at Lexus GB suggest they are genuine.
Ferrari 458 Speciale with active aero debuts at Frankfurt
Tue, 10 Sep 2013The only thing better than a 458 is, of course, a lighter, stronger and more aerodynamically efficient 458. Toward that end, Ferrari unveiled the 458 Speciale at Frankfurt, a successor of sorts to the Challenge Stradale and 430 Scuderia, previous specials that, as good as they were, wouldn't last a race on the same lap as this one. “This is the most powerful V8 Ferrari, never made before,” said Ferrari chairman Luca di Montezemolo, who still speaks much better English than we could ever hope to speak Italian.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.