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MINI Yours: MINI customisation kicks off with MINI Avenue

MINI Avenue - an off-the-peg MINI Yours We already know that MINI seems to launch more limited editions every year than the whole of the rest of the car industry. But now they’re going a step further with a customisation programme called ‘MINI Yours’, and an off-the-peg version called the MINI Avenue. MINI Yours is all about offering the sort of customisation offered for the original Mini in the 1960s by companies like Radford - and about making good margins on the add-ons – with a huge range of customisation stuff above and beyond what appears in the MINI Limited Editions.

New York Auto Show 2008 blog

By Liz Turner Motor Shows 21 March 2008 12:11 In the early 1970s, muscle cars hit the wall of emissions regulations and disappeared for decades. At the New York Auto Show, there was a sense of déjà vu. Dodge had its Challengers, Pontiac launched its G8 GXP and Sport Truck and Chevrolet, although still waiting for the Camaro had the Corvette ZR1.

Listen: Upcoming Ford Focus ST to employ sound symposer

While BMW employs a digitally sanitized/perfected sound file to give M5 owners the proper sense of aggro urgency when motoring at pace, Porsche went a little more organic with its employment of a sound symposer to feed the 911's flat-six growl into the cabin of the extra-refined 991. Essentially, the sound symposer is an electrically controlled diaphragm in a tuned sound tube that brings the proper engine noises into the passenger compartment. It can be opened and closed by the car's onboard electronics to offer snarl when you want it and serenity when you don't.