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Mercedes Concept Style Coupe (2012) - aka CLA

Mercedes will show the Concept Style Coupe at the 2012 Beijing motor show next week. It's a thinly veiled look at a compact coupe spun off the Merc A-class architecture - likely to wear the CLA badge. In essence this is our first look at the shrunken, baby CLS Daimler plans to launch in 2013 - and the CLA production version will be priced around £20,000.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Driver escapes unhurt in rail crash

A 67-YEAR-OLD woman motorist has escaped injury after her car went through a level crossing barrier and collided with a train. The incident happened at 6.05am today at Datchet crossing in Berkshire. Neither the driver nor the guard on the train, which was not in service, were hurt.