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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Ford and Google look to improve daily commutes via technology

Ford Motor Co. and Google have teamed up in an attempt to ease commuters' daily drives. Ford researchers are working with the Internet giant and its Prediction interface to improve vehicle systems and performance on daily drives.

Infiniti sports car concept

Infiniti is readying an all-new, 'highly advanced' EV concept. Set to make its debut at the 2012 Geneva motor show the as-yet unnamed range-extending electric sports car plays to Infiniti's ‘Inspired Performance' moniker. According to the Japanese luxury brand, the mid-engined sports car features all the current Infiniti stylistic traits, such as the crescent-moon C-pillar and slick surfacing.